Privacy — Branch Panic! Christmas Tree

Last updated: 2026-10-19

This Privacy Policy applies to the game "Branch Panic! Christmas Tree" (the "App"), free with ads on Android devices and paid, without ads, on Windows, and explains how personal data is handled when you use it, in accordance with Regulation (EU) 2016/679 (GDPR) and applicable Italian law.

1. Data Controller

FallingBit di Felice D'Andrea
Via De Falco 4, 81100 Caserta (CE), Italy
VAT no. IT04381570615
Email: privacy@fallingbit.it

2. Data processed directly by the App

The App requires no registration or account, and I do not collect, receive or store any users' personal data on my servers.

Game progress and settings are saved only locally on your device and are not sent to me or to anyone else. You can delete them at any time by uninstalling the App or clearing its data in Android settings.

The App does not use Artificial Intelligence to process your data, does not perform profiling on my part, and does not collect your precise location.

Windows version. The Windows version is sold on the Microsoft Store, contains no ads and does not use Google AdMob or any other third-party service: sections 3 and 4 apply only to the Android version. It works offline and saves progress and settings only on your computer. Purchase, download and updates are handled by Microsoft as an independent controller, under the Microsoft Privacy Statement: FallingBit does not receive any data from Microsoft that identifies you.

3. Advertising and third-party services (Google AdMob)

The App is free and is funded by ads served through Google AdMob. To serve and measure ads and to prevent fraud and abuse, Google's SDK may collect and process data directly from your device, for example:

the device's advertising identifier (Android Advertising ID);
IP address and approximate location derived from it;
device and operating system information (model, version, language, settings);
App usage and ad interaction data (impressions, clicks).

Google processes this data as an independent controller, under its own policies: How Google uses information from sites or apps that use its services and Google Privacy Policy. I do not receive any data from Google that identifies you.

Google Play Services, required for the App to run on Android, also process data under Google's policy.

4. Consent and personalized ads

For users in the European Economic Area, the United Kingdom and Switzerland, the App shows a consent form on first launch (provided through Google's certified consent management platform), where you can choose whether to consent to the use of cookies, device identifiers and similar technologies for personalized advertising.

If you consent, personalized ads based on your interests may be shown.
If you do not consent, only non-personalized ads, based on limited information (such as the App's content and a general location), may be shown.

You can change or withdraw your choice at any time through the privacy option in the App's settings. Withdrawal does not affect the lawfulness of processing carried out before withdrawal. You can also limit ad personalization in Android settings (Google > Ads) and reset or delete your advertising ID.

5. Purposes and legal bases

Serving personalized ads and using device identifiers: consent (Art. 6(1)(a) GDPR and Art. 122 of the Italian Privacy Code).
Serving non-personalized ads, measuring performance, ensuring security and preventing fraud: legitimate interests (Art. 6(1)(f) GDPR), carried out by Google as independent controller.
Responding to your requests sent to privacy@fallingbit.it and complying with legal obligations: legitimate interests and legal obligation.

Providing data through the consent form is optional. If you refuse consent to personalization, you can still use the App, with non-personalized ads.

6. Recipients of data

I do not share personal data with third parties, because I do not receive any. Data processed through the advertising SDK is sent directly to Google (independent controller). Where required by law, I may provide information to judicial or other competent authorities.

7. Transfers outside the EEA

Google may transfer data outside the European Economic Area, in particular to the United States. Such transfers rely on the mechanisms provided in Chapter V GDPR (for example the EU-US Data Privacy Framework adequacy decision or Standard Contractual Clauses), as described in Google's policies.

8. Data retention

I do not retain users' personal data. Game progress remains on your device until you delete it. Retention of data processed by Google is governed by Google's policies. Any emails you send me are kept for as long as needed to handle your request and, where necessary, to protect my rights.

9. Your rights

Under Articles 15–22 GDPR you have the right to:

access your personal data;
obtain rectification or erasure;
request restriction of processing;
receive your data in a structured, commonly used, machine-readable format (portability);
object to processing based on legitimate interests;
withdraw consent at any time.

Since advertising data is processed by Google as an independent controller, you can exercise your rights over that data directly with Google. For any request addressed to me, write to privacy@fallingbit.it: I will reply within one month of receipt, extendable by up to two further months where necessary due to complexity.

You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali) (www.garanteprivacy.it) or with the supervisory authority of your country of residence or where you believe the violation occurred (list: EDPB). If you are in the United Kingdom, you may contact the Information Commissioner's Office.

10. Children

The App is not directed at children under 14, the minimum age to give valid consent to data processing for information society services in Italy, nor at minors in general for advertising profiling purposes. I do not knowingly collect data from children. If you are a parent or guardian and believe your child has provided data through ads, you can contact me at privacy@fallingbit.it and also contact Google.

11. Security

I do not transmit or store users' data on my servers, which minimizes risk. Game data stays on your device, whose security (e.g. screen lock and updates) is under your control. No system is entirely risk-free.

12. California and other US residents

I do not sell or share users' personal information, as I do not collect it. Advertising data processed by Google is subject to Google's policies, where you can exercise any rights you may have under laws such as the CCPA/CPRA. You can also contact me at privacy@fallingbit.it.

13. Changes to this policy

I may update this policy, for example if the App's features or the law change. The updated version will be published at this address with a new "last updated" date. Previous versions are available on request.

14. Contact

For privacy questions or to exercise your rights: privacy@fallingbit.it.